Protecting the intellectual property aspects of your business is a worthwhile investment. However, it is difficult to know what form of intellectual property works for what facets of your business. Let's take the time to break all that down.
Copyrights can be obtained for things of an artistic nature. This includes, of course, poetry, films, sculptures, music, fiction, etc. But can also include things that may not necessarily seem "artistic" in the general sense of the word. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few.
To protect text as it appears on advertising copy, statements, pamphlets, brochures, online works, reports, etc. A Literary Works application would be filed.
To protect pictorial or graphic items such as technical drawings, posters, labels, games, etc. A Visual Art Works application would be filed.
Only a few items that could be protected …