When you hire a top-notch SEO firm, they will optimize your content for semantic and thematic keywords to increase your organic traffic from Google. While this sounds quite impressive, few website owners really understand what these are and how using these keywords helps them. Business owners will say that this is why they use an SEO firm, however, if you are writing your own product descriptions or blog posts, it is helpful to understand the terms, which can inspire fresh content ideas.
Semantic keywords are words that search engines believe relate significantly to the words that a person typed into a search engine, taking into account intent and context. To find semantic keywords, imagine synonyms with appropriate context around them. For example, a person who needs more energy may type “sleepy all the time” in Google and the top results are for sleep disorders, feeling tired and feeling fatigue. Google understands the user intent and recognizes synonyms; therefore, a person operating a sleep disorder clinic could vary their on-site text with synonyms of sleepy to make it sound more natural to the reader.
Using semantic keywords will appeal to search engines more often than a post stuffed with one keyword. We have all seen websites where the text sounds unnatural because there is one keyword or keyword phrase used repeatedly; this occurs when an SEO company performs perfunctory keyword research.
The definition of thematic is relating to a theme or concept. Imagining the language your target audience uses will help you develop a keyword profile containing thematic keywords. For example, Google will understand that a person typing in “sue for a problem during delivery” wants a medical malpractice attorney, even though there are no synonyms in the phrase. Google’s interpretation of sue is lawsuit, not the woman’s name, based on the surrounding content. Now the lawyer (semantic keyword) has multiple thematic and semantic keywords to use, which should generate content ideas. Google also takes into account a person’s location when they do a “near me” search, a vital thematic element that businesses should consider as part of their local SEO.
Fresh content is more important than ever. If you are having an SEO do a site makeover, have them write fresh content as well as updating the graphics and theme. Obsolete content needs to go, however, a new take on evergreen content is all that you need to attract Google’s attention.
Composing fresh content is more challenging than it sounds. If you are stuck for blog post ideas, cover the latest news in your industry, which should receive numerous search queries. Do not just report, give your expert opinion or take a controversial stance.
While search engine algorithm updates that take into account semantic and thematic terms provide a better user experience, they also provide an opportunity for publishers to avoid redundant content, especially with popular topics. SEO firms and website owners should embrace Google’s changes since they reward websites that visitors find easy to read.